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WBi offers an end-to-end service to help American and European clients set-up and launch in the UK market.

Step by Step: Our process

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UK specific Marketing Strategy

WBi works with all clients to develop a roadmap for marketing activity in the UK market. The focus is on activities that will produce lead generation and introduction to new clients in a short time frame.

In our experience the most productive activities for a new entrant to the UK market are:

  • Building a program of attendance at key trade fairs and exhibitions;
  • Gaining speaker slots at target industry vertical conferences;
  • Developing a clear content marketing strategy;
  • Selective trade PR activity;
  • Building an ongoing social media marketing program;
  • Backed up by targeted email and telemarketing campaigns.


WBi works with a range of technology firms across the Software, Online Advertising, and Communications Technology sectors. We also work with Interactive Agencies and marketing services firms.

Client   Sector   Company HQ Location
Arcaneo   Enterprise software   Toronto, Canada
Explania   Online Advertising   Brussels, Belgium
Instruxion   Animated video   Brussels, Belgium
THA Group   B2B marketing   Paris, France / Munich, Germany
Fifth Dimension   Interactive agency   London, UK
Fifth Dimension   CMS Vendor   London, UK
Together   Interactive agency   Nottingham, UK
Rostrum   B2B PR firm   London, UK